There is a custom in Japan to give gifts of fruit to people who are important to you.
With 170 years of long and brilliant history, Sembikiya has been providing high-quality fruits to its customers ever since it was established.
Sembikiya fruit emporium . Run by the same Samurai-descendant family since 1834, Sembikiya began as a discount fruit store. But the wife of the second-generation owner decided they could make more money the other way around.
But it is not actually a grocery store. It is a gift shop. Sembikiya management estimates that 80-90 percent of their products are bought as gifts as it’s customary in Japan to give high-end fruits as presents for formal occasions like weddings, business transactions, and hospital visits.